College of Business Administration
List of Books in MARKETING MANAGEMENT
Advertising
Belch, George E. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective. 10th ed. McGraw Hill Education, HF/5823/B410/2015
Arens, William F. (2006). Contemporary Advertising. 10th ed. Boston: McGraw-Hill/Irwin, HF/5821/A33/2006
Gupta, A. (2004). Principles of Advertising and Theories. New Delhi: Cyber Tech Publications, HF/5821/G959/2014
Kasmi. S H.H. (2004) . Advertising & Sales Promotion. 2nd ed. New Delhi: Anurag Jain, HF/5801/K189/2004
Russell, J. Thomas. (2002). Kleppner's Advertising Procedure. 15th ed. New Jersey: Pearson Education Inc., CIR/HF/5823/K678/2002
Arens, William F. (1999). Contemporary Advertising.7th ed. Boston: McGraw-Hill/Irwin, HF/5821/A33/1999
Arens, William F. (1992).Contemporary Advertising. 4th ed. Boston: McGraw-Hill/Irwin, HF/5821/B669/1992 2 copies
Kleppner, Otto. (1986). Advertising Procedure. 9th ed. New Jersey: Prentice Hall, HF/5821/R91/1986
Agriculture/Industrial Marketing
Basic Microeconomics
Bade, Robin. (2019). Foundations of Microeconomics. 8th ed. Harlow, England:
Pearson, HB/172/B121/2019
Schiller, Bradley. (2009). Essential of economics. Boston: McGraw-Hill. HB/171.5/S33/2009
Rosas, Maria Victoria U. (2009). Introduction to Microeconomics. Tondo: RVG Publishing, FIL/HB/172/R714/2009
Pagoso, Cristobal M. (2006). Introductory Microeconomics. 3rd ed. Manila: Rex Bookstore F/338.5/P149/2006 2 copies
Fogiel, M. (2000) Super Review: all you Need to know!: Microeconomics. Piscataway, New Jersey: Prentice Hall Inc. HB/172/M583/2000
Silberberg, Eugene. (1995). Principles of Microeconomics. Englewood Cliffs, New Jersey: Prentice Hall Inc. HB/172/S32/1995
Sprent, Peter. (1988). Understanding Data. Wrights Lane, London, England: Penguin Group. HA/3138/S79/1988
Varian, Hal R. (1987). Intermediate Microeconomics: A Modern Approach. New York: W.W. Norton & Company. HB/172/V34/1987
Miller, Roger LeRoy. (1986). Macroeconomics. New York: Harper & Row Publishers. HB/172.5/M543/1986
Quirk, James P. (1986). Intermediate economics. 3rd ed. Chicago: Science Research Associates, Inc. HB/172/Q56/1986
Business Law (Obligations & Contracts)
Sta.Maria, Melencio S. (2017). Obligations and Contracts: Text and Cases. Manila: Rex Book Store, Inc. KPM/804.51949/S11/2017
De Leon, Hector S. (2014). The Law on Obligations and Contracts. Manila: Rex Book Store, Inc. KPM/810/D340/2014
Mallor, Jane P. (2010). Business Law: the Ethical, Global, and E-Commerce Environment. 14th ed. Taipei: McGraw-Hill Irwin, KF/888/B964/2010 3 copies
De Leon, Hector S. (2008). The Law on Obligations and Contracts. Manila : Rex Bookstore, F/346.02/D340/2008 3 copies
De Leon, Hector S. (2003). The Law on Obligations and Contracts. Manila: Rex Book Store Inc., FIL/KPM/810/D340/2003
Pineda, Ernesto L. (2000). Obligations and Contracts. Manila: Central Book Supply, Inc. KPM/804.51949/P653/2000
Pineda, Ernesto L. (2000). Obligations and Contracts. Quezon City: Central Professional Book, Inc. KPM/804.51949/P653/2000 2 copies
De Leon, Hector S. (1995) The Law on Obligations and Contracts . Manila : Rex Bookstore F/340/D340/1995
Business Research
Cooper, Donald R. (2014). Business Research Methods. 12th ed. New York: McGraw-Hill Irwin. HD/30.4/C784/2014
Cooper, Donald R. (2011). Business Research Methods. 11th ed. New York: McGraw-Hill Irwin. HD/30.4/C784/2011
Cooper, Donald R. (2008). Business Research Methods. 10th ed. Boston: McGraw-Hill Irwin. HD/30.4/C784/2008
Lee, Nick. (2008). Doing Business Research: A Guide to Theory and Practice.
Los Angeles: SAGE Publications Ltd., HD/30.4/L514/2008
Cosenza, Davis. (1995). Business Research for Decision Making. 3rd ed. California Duxbury Press, HD/30.4/D38/1995
Consumer Behavior
Kardes, Frank R. (2011).Consumer Behavior: Science/Practice. Melbourne: Cengage Learning, HF/5415.3/K154/2011 2 copies
Hawkins Del I.(2004). Consumer Behavior. 9th ed. Boston: McGraw Hill, HF/5415.33/U6H38/2004
Hawkins, Del L. (2004). Consumer Behavior: Building Marketing Strategy . 9th ed. Boston: McGraw-Hill/Irwin, HF/5415.33/H38/2004
Distribution Management
Marshall, Greg W. (2015) Marketing Management. 2nd ed. New York: McGraw- Hill Education HF/5415.13/M356/2015
Mutya, Ruby F. (2009). Alminar Business Management and Organization: Functions and Principles. Mandaluyong City: National Book Store, FIL/HF/5351/M985/2009
Peter, Paul J. (2007) Marketing Management: Knowledge and skills. 8th ed. Boston: McGraw/IRWIN HF/5415.13/P441/2007
Megginson. (2006). Small Business Management. 5th ed. Boston: McGraw Hill, HD /62.7/M44/2006
Mullins, John W. (2005) Marketing Management: A Strategic Decision-Making Approach. 5th ed. Boston McGraw-Hill /Irwin, HF/5415.13/M84/2005
Del Val, Edgar P. (2005) Marketing Management in the Philippine Setting. Mandaluyong: National Bookstore, F/658.8/D389/2005
Kotler, Philip. (2003) Marketing Management (An Asian Perspective). 3rd ed. Singapore: PEARSON /PRENTICE HALL, HF/5415.13/M375/2003
Parry, Mark E. (2002) Strategic Marketing Management New York: McGraw Hill HF/5414.13/P249/2002
Kotler, Philip. (1994) Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. New Jersey Prentice Hall, HF/415.13/K64/1994
Kolter, Philip. (1994) Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. New Jersey Prentice Hall, HF/5415/13K64/1994
Bernhardt, Kenneth L. (1991) Cases in Marketing Management. 5th ed. Boston: IRWIN HF/5415.13/B448/1991
Gow, Carmelita M. (2000) Marketing Management. 3rd ed. Mandaluyong: National Bookstore F/658.8/G747/2000
Del Val, Edgar P. (1998) Marketing Management in the Philippine Setting. Quezon City: Ateneo de Manila University Press, FIL/658.8/D38/1998
E-Commerce and Internet Marketing
Doherty, Julia (2015). Online Marketing for Small Business (include social media marketing) United Kingdom: FSC, HF/5415.13/D680/2015
Schneider, Gary P. (2013). Electronic Commerce.10th ed. Australia: Course Technology CENCAGE Learning, HF/5548/32/E25/2013
Alpert, Jed. (2012). The Mobile Marketing Revolution: How your Brand can have a One to One Conversation with Everyone. New York: McGraw Hill, HF/5548.32/A74/2012
Entrepreneurial Management
(2019). Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications. Hershey, PA. : IGI Global, (E-Book)
Tantau, Adrian Dumitro. (2018). Entrepreneurship and Business Development in the Renewable Energy Sector. Hershey, PA: IGI Global, (E-Book)
Paul Jones. (2017). Entrepreneurship Education: New Perspectives on Entrepreneurship Education Bingley, UK: Emerald Publishing, (E-Book)
(2017). Principles of Business: Entrepreneurship. Ipswich, MA: Salem Press/Grey House, (E-Book)
Aduana, Nick L.(2016). Entrepreneurship in the Philippine Setting for Senior High School Quezon City: C&E Publishing Inc., F/338.04/A91/2016 3 copies
Scarborough, Norman M.(2013). Essentials of Entrepreneurship and Small Business Management. 6th ed. Boston: Pearson, HD/62.7/S72/2013 3 copies
Bamford, Charles E. (2011). Entrepreneurship: A Small Business Approach. Boston: McGraw Hill, HD/62.5/B219/2011 3 copies
Schermerborn, John R. Jr.(2011). Introduction to Management . New York: John Wiley and Sons, Inc. HD/31/S28/2011
Cabreros, Gerardo T.(2010). Management, Entrepreneurship, Policy and Strategy. Manila: Merryjo Enterprises, FIL/HD/62.4/C112/2010
Chaston, Ian. (2010). Entrepreneurial Management in Small Firms. London: Sage Publications, Ltd, HD/62.7/C389/2010
Iñigo, Conrad E.(2010). Principles & Applications Management for Filipinos. Lyceum of the Philippines, F/658/I5/2010
Schermerhorn, John R. Jr. (2010). Introduction to Management. 10th ed. Hoboken, New Jersey: John Wiley & Sons, Inc. HD/31/S28/2010
Asor, Winefreda B. (2009). Entrepreneurship in the Philippine Settings. Manila: Rex Bookstore, F/338.04/A59/2009 2 copies
Ditablan, Eustaquio C.(2009). Entrepreneurship Unlimited Opportunities & Resources Mandaluyong: National Bookstore, F/338.04/D634/2009
McAfee, Andrew.(2009) Entrepreneurship 2.0. U.S.A.:Harvard Business Press, HD/30.2/M119/2009
Drucker, Peter F. (2008). Management. New York: Collines Business, HD/31/D773/2008
Hisrich, Robert D.(2008). Entrepreneurship.7th ed. Boston: McGraw Hill, HB/615/H629/2008 3 copies
Schermerhorn, John R. Jr.(2008). Management. 9th ed. New York: John Wiley and Sons, Inc. HD/28/S28/2008 2 copies
Frederick, Howard H.(2007). Entrepreneurship. Australia: Thomson, HB/615/K87/2007
Kuratko/ Hodgetts. (2007). Entrepreneurship: Theory, Process, Practice. 7th ed. Australia: Thomson, HB/615/K87/2007
Timmons, Jeffrey A.(2007). New Venture Creation: Entrepreneurship for the 21st Century.7th ed. Boston: McGraw-Hill, HB/62.5/T485/2007
Camposano, Jorge A. (2006). Entrepreneurship for Modern Business. Manila: National Bookstore, F/338.04/C157/2006 3 copies
Azarcon. (2005). Entrepreneurship Principles & Practices :A Modular Approach. Baguio City: Valencia Educational Supply, F/338.04/E86/2005
Hisrich, Robert D.(2005). Entrepreneurship. 6th ed. Boston: McGraw Hill/ Irwin, HD/62.5/H625/2005
Schermerhorn, John R. Jr.(2005). Management. 8th ed New York: John Wiley and Sons, Inc., HD/31/S28/2005 2 copies
Medina, Roberto G.(1996). Entrepreneurship and Small Business Management. Manila: Rex Bookstore, F/338.04/M476/1996 3 copies
Entrepreneurial Mind
(2019). Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications. Hershey, PA. : IGI Global, (E-Book)
Tantau, Adrian Dumitro. (2018). Entrepreneurship and Business Development in the Renewable Energy Sector. Hershey, PA: IGI Global, (E-Book)
Paul Jones. (2017). Entrepreneurship Education: New Perspectives on Entrepreneurship Education Bingley, UK: Emerald Publishing, (E-Book)
(2017). Principles of Business: Entrepreneurship. Ipswich, MA: Salem Press/Grey House, (E-Book)
Aduana, Nick L.(2016). Entrepreneurship in the Philippine Setting for Senior High School Quezon City: C&E Publishing Inc., F/338.04/A91/2016 3 copies
Scarborough, Norman M.(2013). Essentials of Entrepreneurship and Small Business Management. 6th ed. Boston: Pearson, HD/62.7/S72/2013 3 copies
Bamford, Charles E. (2011). Entrepreneurship: A Small Business Approach. Boston: McGraw Hill, HD/62.5/B219/2011 3 copies
Asor, Winefreda B. (2009). Entrepreneurship in the Philippine Settings. Manila: Rex Bookstore, F/338.04/A59/2009 2 copies
Ditablan, Eustaquio C.(2009). Entrepreneurship Unlimited Opportunities & Resources Mandaluyong: National Bookstore, F/338.04/D634/2009
McAfee, Andrew.(2009) Entrepreneurship 2.0. U.S.A.:Harvard Business Press, HD/30.2/M119/2009
Hisrich, Robert D.(2008). Entrepreneurship.7th ed. Boston: McGraw Hill, HB/615/H629/2008 3 copies
Frederick, Howard H.(2007). Entrepreneurship. Australia: Thomson, HB/615/K87/2007
Kuratko/ Hodgetts. (2007). Entrepreneurship: Theory, Process, Practice. 7th ed. Australia: Thomson, HB/615/K87/2007
Timmons, Jeffrey A.(2007). New Venture Creation: Entrepreneurship for the 21st Century.7th ed. Boston: McGraw-Hill, HB/62.5/T485/2007
Camposano, Jorge A. (2006). Entrepreneurship for Modern Business. Manila: National Bookstore, F/338.04/C157/2006 3 copies
Azarcon. (2005). Entrepreneurship Principles & Practices :A Modular Approach. Baguio City: Valencia Educational Supply, F/338.04/E86/2005
Hisrich, Robert D.(2005). Entrepreneurship. 6th ed. Boston: McGraw Hill/ Irwin, HD/62.5/H625/2005
Medina, Roberto G.(1996). Entrepreneurship and Small Business Management. Manila: Rex Bookstore, F/338.04/M476/1996 3 copies
Good Governance & Social Responsibility
Biore, Christopher. (2015). Good Governance & Responsibility. F/350/G591/2015
Roa, Florentino C.(2007). Business Ethics and Social Responsibility. Manila: Rex Bookstore F/ 174.4/ R530/ 2007
Hartman, Laura P. (2008). Business Ethics: Decision-Making for Personal Intergrity and Social Responsibility. Boston: McGraw-Hill, HF/5387/H255/2008 3 copies
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. Economic legal & political systems with civics responsibilities and citizenship. New York: Glencoe McGraw-Hill. F/265/N811/1998
Sharp, Ansel M. (1988). Economics of social issues. Homewood, Illinois: Irwin. HB/87/S22/1988.
Galbraith, John Kenneth. (1973). Economics and the public purpose. Boston: Houghton Mifflin Company. HC/106.6/G131/1973
Human Resource Management
Noe, Raymond A. Human Resource Management: Gaining a Competitive Advantage. 9th ed. New York: McGraw-Hill Education, HF/5549.2.V5/H880/2015
Tyson, Shaun. Essentials of Human Resource Management. 6th ed. London: Routledge HF/5549/T989/2015
Corpuz, Crispina R.(2013). Human Resource Management. 3rd ed. Manila: Rex Book Store, F/658.3/C817/2013
Noe, Raymond A. (2012). Human Resource Management : Gaining a Competitive Advantage. 8th ed. New York: McGraw-Hill, HF/5549/H880/2012
Delcampo, Robert G.(2011). Human Resource Management Demystified. New York: McGraw-Hill, HF/5549/D377/2011
Noe, Raymond A.(2010). Fundamentals of Human Resource Management. 3rd ed. Boston: McGraw Hill, HF/5549/F962/2010
Noe, Raymond A. (2010). Fundamentals of Human Resource Management. 3rd ed. Boston: McGraw-Hill, HF/5549/F962/2010
Mathis, Robert L. (2008). Human Resource Management . Australia: Thomson/Nelson HF/5549/M426/2008
DeCenzo, David A.(2007). Fundamentals of Human Resource Management. 9th ed. John Wiley and Sons Inc., HF/5549/D355/2007
Corpuz,Crispina Rafol. (2006). Human Resource Management. Manila: Rex Bookstore F/658.3/C817/2006
Dyer Lee. Human Resource Management Evolving Roles & Responsibilities . Washington, D.C.: BNA Books, HF/5549/A9574/1988
Indigenous Creative Crafts
International Business Trade
(2012). Globalization and Economic Nationalism in Asia. United Kingdom.: Oxford University Press. HN/652.5/G510/2012
Dicken, Peter. (2011). Global Shift : Mapping the Changing Contours of the World Economy.
6th ed. Los Angeles. SAGE. HD/2321/D553/2011
Rowley Cris /Harry Wes. (2011). Managing People Globally: An Asian Perspective. Oxford Cambridge Philadelphia New Delhi. Chandos Publishing. HD/70/R796/2011
De Koning, C. J. (1989) Country Profit: a New Country Management Tool. Hongkong: The Alternative Press. HB/601/D369/1989
Daly, Donald J. (1988). Managerial Macroeconomics: a Canadian Perspective. Homewood, Illinois: Irwin. HB172.5/D15/1988
Haitani, Kanji. (1986) Comparative EconomicSystem: Organizational and Managerial Perspectives. Englewood Cliffs, New Jersey. Prentice Hall, Inc. HB/90/H35/1986
(1985). The Global Possible : Resources, Development, and the New Century. New Haven: Yale University Press. HD/75.6/G55/1985
Living in the IT Era
Policarpio, Janiero H. Fundamental of computing .Quezon City: SNS Publishing Inc., FIL/QA/76/P758/2005
Albecea, Eliezer A.(2002). Information Technology Literacy. 2nd ed. F/600/A13/2002
(1995). Introduction to Computers and Basic Programming(Computer and Society) Management Dynamics Inc., F/ 005/I8/ 1995
Juny Pilapil La Putt. Introduction to Computer Concepts. Mandaluyong: National Bookstore, F/ 005.1/ L110/ 1984 2 copies
Marketing Management
Marshall, Greg W. (2015) Marketing Management. 2nd ed. New York: McGraw- Hill Education HF/5415.13/M356/2015
Reid, Robert D. (2010) Hospitality Marketing Management. 5th ed. New Jersey: John Wiley and Sons, Inc. TX/911.3.M3/R272/ 2010
Oh, Haemoon. (2008) Handbook of Hospitality Marketing Management. Tokyo: Elsevier TX/911.3.M3/H191/ 2008
Peter, Paul J. (2007) Marketing Management: Knowledge and skills. 8th ed. Boston: McGraw/IRWIN HF/5415.13/P441/2007
Mullins, John W. (2005) Marketing Management: A Strategic Decision-Making Approach. 5th ed. Boston McGraw-Hill /Irwin, HF/5415.13/M84/2005
Del Val, Edgar P. (2005) Marketing Management in the Philippine Setting. Mandaluyong: National Bookstore, F/658.8/D389/2005
Kotler, Philip. (2003) Marketing Management (An Asian Perspective). 3rd ed. Singapore: PEARSON /PRENTICE HALL, HF/5415.13/M375/2003
Parry, Mark E. (2002) Strategic Marketing Management New York: McGraw Hill HF/5414.13/P249/2002
Kotler, Philip. (1994) Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. New Jersey Prentice Hall, HF/415.13/K64/1994
Kolter, Philip. (1994) Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. New Jersey Prentice Hall, HF/5415/13K64/1994
Bernhardt, Kenneth L. (1991) Cases in Marketing Management. 5th ed. Boston: IRWIN HF/5415.13/B448/1991
Gow, Carmelita M. (2000) Marketing Management. 3rd ed. Mandaluyong: National Bookstore F/658.8/G747/2000
Del Val, Edgar P. (1998) Marketing Management in the Philippine Setting. Quezon City: Ateneo de Manila University Press, FIL/658.8/D38/1998
Marketing Research
Roberto, Ned. (2016). User-Friendly Marketing Research. 4th ed. Manila: Rex Book Store F/658.8/R540/2016
Malhotra, Naresh K.(2015). Essentials of Marketing Research: A Hands on Orientation Boston PEARSON, HF/5415.2/M292/2015
Hair, Joseph F. Jr. Essentials of Marketing Research. Boston: McGraw Hill HF/5415.2/E74/2008
Corder, Lloyd.(2006). The Snapshot Survey (Quick , Affordable Marketing Research for every Organization). CHICAGO: KAPLAN Publishing, HF/5415.2/C811/2006
4 copies
McDaniel, Carl. (2005). Marketing Research. 6th ed. Arlington: Wiley, HF/5415.2/M141/2005
Burns,Alvin C. (2000). Marketing Research. 3rd ed. New Jersey: Prentice Hall HF/5415.2/B937/2000
Operations Management (TQM)
Ramasamy, Subburaj. Total Quality Management. New Delhi : Tata McGraw-Hill Pub. C., Limited HD/62.15/R141/2014
Evans, James R. Total Quality Management Andover Cengage Learning
HD/62.15/E15/2013
Stevenson, William J. (2009). Operations Management . 10th ed. Boston: McGraw-Hill Irwin HD/58.8/S48/2009 2 copies
Schroeder, Roger G. (2007). Operations Management: Contemporary Concepts and Cases. 3rd ed. Boston: McGraw-Hill Irwin, HD/30.23/S76/2007
Flaherty, Therese M.(1996). Global Operations Management. New York: The McGraw-Hill Companies, Inc. HD/624/F597/1996
Schonberger, Richard J.(1994). Operations Management Continuous Improvement. 5th ed. Burr Ridge Irwin, HD/58.8/S65/1994 2 copies
Pricing Strategy
Product Management
Ulrich, Karl T. (2000).Product Design and Development. 2nd ed. Boston: McGraw-Hill Irwin, HD/31/U7/2000
Professional Salesmanship
Mancini, Marc. (2016).Selling Tourist Destinations: Geography for Travel Professionals. Andover: Cengage Learning, G/155.A1/M312/2016
Mancini, Marc. (2011). Selling Tourist Destinations: Geography for Travel Professionals Andover: Cengage Learning, G/155.A1/M312/2011
Futrell, Charles M. (2009). ABC's of Relationship Selling through service. 10th ed. Boston: McGraw Hill, HF/5438/F989/2009
Williamson, Esq. Richard T. (2007). Selling Real Estate Without Paying Taxes. 2nd ed. United States: Kaplan Publishing, KF/6566/W676/2007 3 copies
Dervaes, Claudine. (2006). Selling Cruises. 2nd ed Australia: Thomson Delmar Learning G/550/D449/2006
Weitz, Barton A. (2001).Selling Building Partnerships.4th ed. Boston: McGraw-Hill/Irwin CIR/HF/5438.25/W439/2001
Futrell, Charles M. (1996). Fundamentals of Selling Customers for life. 5th ed. Chicago: IRWIN, HF/5438.25/F87/1996
Retail Management
Lusch, Robert F. (2015) Retailing : an Introduction. 8th ed. Andover: Cengage Learning HF/5429/L976/2015
Levy, Michael. (2012). Retailing Management. 8th ed. New York: McGraw-Hill HF/5429/L579/2012 5 copies
Lusch, Robert F. (2011). Retailing: An Introduction. Melbourne: Cengage Learning HF/5429/L375/2011
Reardon, James.(1997). Retail Management. New York: Mc Graw Hill, HF/5429/H329/1997
Lewison, Dale M.(1989). Retailing. 3rd ed. Toronto: Merrill Publishing Company, HF/5429/L585/1989
Sales Management
Johnston, Mark W. (2016). Sales Force Management (Leadership, Innovation, Technology) 12th ed. New York : ROUTLEDGE Taylor & Francis Group, HF/5438.4/J645/2016
Morrison, Terri. (2012). Kiss, Bow, or Shake Hands: Sales and Marketing: the Essential Cultural Guide from Presentations and Promotions to Communicating and Closing. New York: McGraw-Hill, HF/5389/M334/2012
Hair, Joseph F. (2010). Sales Management . Andover: Cengage Learning HF/5438.4/S32/2010
Callen, Barry. (2008).Perfect Phrases for Sales and Marketing.New York: McGraw Hill, HF/5438/C132/2008
Kasmi. S H H. (2004). Advertising & Sales Promotion. 2nd ed. New Delhi: Anurag Jain HF/5801/K189/2004
Churchjill, Jr. Gilbert A. (1997). Sales Force Management. Boston: McGraw- Hill/Irwin, HF/5438.4/C48/1997
Anderson, Rolph E. (1992). Professional Sales Management.2nd ed, New York: McGraw Hill Inc. HF/5438.4/AN24/1992 5 copies
Services Marketing
Fisk, Raymond P. (2014). Service Marketing: An Interactive Approach. 4th ed. Australia: South-Western/ Cengage Learning, HD/9980.5/F543/2014 2 copies
Zeithaml, Valarie A. (2013). Service Marketing: Integrating Customer Focus Across the Firm. 6th ed. New York: McGraw-Hill, HD/9980.5/Z37/2013
Zeithaml, Valarie A.(2003). Service Marketing Integrating Customer Focus Across the Firm. 3rd ed. Boston: McGraw-Hill Irwin, HD/9980.5/Z45/2003
Strategic Management
Dess, Gregory G.(2016). Strategic Management: Text & Cases. 8th ed. New York: McGraw-Hill Education, HD/30.28/D471/2016
Ybanez, Antonio Errol B. (2014). Applied Strategic Management and Business Policy: a Case Study Method. Makati City: Katha Publishing Co., Inc., FIL/HD/30.28/Y29/2014
Gamble john E. (2011). Essentials of Strategic Management : the Quets for Competitive Advantage. 2nd ed. New York: McGraw-Hill/Irwin, HD/30.28/G143/2011 3 copies
Dess Gregory G. Strategic Management: Texst and Cases. 5th ed. New York : McGraw-Hill/Irwin, HD/30.28/D471/2010 3 copies
Gareth, Jones R. (2010). Theory of Strategic Management with Cases. 9th ed. Australia South-Western Thomson Learning, HD/30.28/J716/2010
Jones, Gareth R.(2010). Theory of Strategic Management with Cases. 9th ed. Australia: South, Western Cengage Learning, HD/30.28/J716/2010
David, Fred R. (2009). Strategic Management: Concepts and Cases. 12th ed. New Jersey : Prentice Hall, HD/30.28/D280/2009
Dess. (2007). Strategic Management: Creating Competitive Advantages. 3nd ed. Boston : McGraw-Hill Irwin, HD/30.28/D471/2007
Oraullo N.A.( 2007). Fundamentals of Strategic Management . Manila: Rex Bookstore F/658.4012/O1/2007 3 copies
Pearce, John A. II. (2007). Strategic Management: Formulation, Implementation, and Control. 10th ed. Boston: McGraw-Hill/ Irwin, HD/30.28/P3395/2007
Pearce, John A. II.(2005). Strategic Management Formulation, Implementation, and Control. 9th ed. Boston: McGraw-Hill/ Irwin, HD/20.28/P3395/2005
Hitt, Michael A. (2003). Strategic Management : Competitiveness and Globalization. 5th ed. Australia: Thomson/South-Western, HD/30.28/H586/2003
Taxation (Income Taxation)
Ballada, Win. (2017). Income Taxation Made Easy: Outcome Based Education.15th ed. Sampaloc, Manila: Domdane Publishers, FIL/KF/6369/B210/2017
Banes, Luz P. (2016). Principle of Economics with Taxation, Agrarian Reform & Cooperatives. Manila: Mindshapers Co. Inc., F/330/B221p/2016
Ballada, Win. (2015). Income Taxation: Made Easy. 15th ed. Manila : Win Ballada F/343.042/B211/2015
Banggawan, Rex B.(2014). Income Taxation: Laws Principles andAapplications, well Organized Comprehensive, Illustrative, Simplified, TRAIN Law Updated, Self-Taught, Designed for OBE….. Pasay City: Real Excellence Publishing, FIL/KF/6369.85/B224/2014
Manapat, Carlos L.(2014). Economics, Taxation, and Agrarian Reform. Quezon City:
C&E Publishing Inc., FIL/HB/171.5/M311/2014
Ballada, Susan. (2013). Transfer and Business Taxation Made Easy. Samplaloc, Manila: DanDane Publishers, FIL/KPM/2880/B210/2013
Spilker Brian C. (2013). McGraw-Hils Taxation & Business Entities. New York: McGrawHill/Irwin. HJ/4652/M178/2013
Tabag, Enrico D. Transfer and Business Taxation Quezon City Max cor Publishing House inc. F/343.599068/T111/2013
Tadeo, Virginita C.(2013). Income Taxation . Quezon City: Maxcor Publishing House Inc. F/343.599052/T121/2013
Aduana, Nick L.(2012). Simplified and Procedural on Income Taxation. 2nd ed. Quezon City: C&E Publishing Inc. F/343.59905/A91/2012
Ballada, Susan. (2012). Transfer and Business Taxation. Manila: Domdane Publishers, F/343.599068/B210/2012
Leano, Roman D. Jr.(2012). Fundamentals of Economics with Agrarian Reform, Taxation and Cooperatives (a Modular Approach). Manila: Mindshapers Co., Inc., FIL/HC/455/L486/2012
Ursal, Sofronio B.(2012). Philippine Law on Local Government Taxation: Real Property Taxation & Shares of LGVs in National Taxes for Governments ofPprovinces, Cities, Municipalities & Barangays: Real Estate Practitioners and Property Owners Guide: volume 2. 3rd ed. Quezon City: Good Governance Books, FIL/KPM/3230/U7/2012/v2
Aduana, Nick L.(2010). Simplified and Procedural Handbook on Trasfer and Business Taxation. 2nd ed. Quezon City: C&E Publishing Inc., F/343.59905/A91/2010
Liquigan, Rosario M.. (2010). Basic Economics with Agrarian Reform and Taxation. Malabon City: Mutya Publishing House, Inc., F/330/B292/2010
Oro, Antonio M. (2010). Handbook in Economics, Taxation and Land Reform. FIL/HC/265/O6/2010 2 copies
Ursal, Sofronio B. (2010). Philippine Law on Local Government Taxation .13rd ed. Quezon City: Good Governance Books, F/343.599043/U7/2010 2 copies
Conti, Indalicio P. (2009). Fundamentals of Philippines Income Taxation. Manila: Rex Bookstore F/336.24/C767/2009
Conti, Indalicio P. (2009). The Law and Accounting of Transfer and Business Taxation. Manila: Rex Bookstore, F/346.0436/C767/2009 2 copies
De Leon, Hector S Jr. (2009). The Fundamentals of Taxation 2009. Manila: Rex Bookstore F/336.24/D340/2009 2 copies
De Leon, Hector S. (2009). The Law on Transfer and Business Taxation. Manila :Rex Bookstore F/346.0436/D340/2009
Duncano, Danilo A.(2009). Philippine Taxation Handbook (A Simplified Course) .Mandaluyong : National Bookstore, F/336.24/D912/2009 2 copies
Ballada, Susan. (2006). Income Taxation (made easy) Domdane Publishers, F/336.24/B210/2006
Ballada, Susan. (2006). Transfer and Business Taxation. 8th ed. F/336.27/B210/2006
Banes, Luz P.(2006). Principles of Economics with Taxation and Agrarian Reform Tondo, Manila: Resan Publishing, FIL/HC/455/B221/2006
Dancano, Danilo A.(2006). Philippine Taxation Handbook: a Simplified Course Manila: National Bookstore, F /343.042/ D912/ 2006
Villanueva, Aranda Angelina. (2006). Taxation for Filipino. Quezon City: C&E Publishing, Inc. F/343.59904/Y712/2006
De Leon Hector S.(2004). The Fundamentals of Taxation. 14th ed. Manila : Rex Bookstore F/336.2/D340/2004
Reyes, Virgilio D.(2003). Quizzer in Taxation (for CPA Examination Reviewees Reviewees) F/336.2/R330/2003
Teodoro, Benjamin D.(2001). The Law on Income Taxation. Manila : Rex Bookstore F/336.24/T264/2001
Valencia, Edwin G.(2001). Income Taxation. Baguio City: Valencia Educational Supply F/343.042/V234/2001
Ballada, Win Lu . (2001). Transfer and Business Taxation (made easy). Manila: Domdane Publishers, F/336.27/B210/2001 2 copies
De Leon, Hector S.(2000). Textbook on Agrarian Reform and Taxation ( with Cooperatives) Manila: Rex Book Store, FIL/KPM/988/D340/2000
De Leon Hector S.(2000). The Fundamentals of Taxation.13th ed. Manila : Rex Bookstore , F/336.2/D340/2000
Nolledo, Jose N. (2000). Principle of Agrarian Reforms, Cooperatives and Taxation. 19th ed. Mandaluyong: National Bookstore , F/333.35/N721/2000
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